Technology is evolving at an incredible pace. It was only a couple of years back that mobile apps for making travel bookings were an in-thing and all the major OTAs invested heavily mobile apps. Come 2016 and most users accept mobile apps as a given and many in fact prefer to use apps to book … More Are Chatbots the Future of Customer Experience in Travel?
Wouldn’t life be just amazing if travel became so easy that it would take just a few clicks to book your dream holiday? If you could just get on a site and without even entering your preferences you are shown the best beaches across the globe fitting your budget, airlines that you usually prefer to … More Impact of Big Data on the Travel Industry
The new age traveller has arrived! They are aware and conscious. They belong to the ‘haves’ category and are capable of getting all that their heart desires. They know that they have options today and are willing to choose the very best. Their motivations of choice can vary from economical to social to convenience to … More Rise of the Sharing Economy: Should Traditional Travel Companies be worried?
Almost all small and mid-sized travel businesses understand the importance of having an online presence and even invest in a website for a better business growth by providing customers with an online booking experience from the comfort of their living rooms. But now the bigger question is, should a travel business, particularly a small/mid-sized agent, … More Should Small/Mid-sized Travel Businesses invest in Mobile Apps?
Introduction No online travel business today can afford to overlook the threats posed by cyber crimes. In fact cyber criminals are always on the prowl and are looking for an opportunity to steal money either directly or by selling useful information. So once you take your business online providing customers with a booking platform, it … More Online Travel: Cybersecurity Threats and How to Prevent them
As a travel agent you must have experienced the challenges in creating complex itineraries for your customers. Just imagine that your customer wants you to create a multi destination trip plan wherein for each destination you have to book hotels, transfers and flights suitable to your customer’s needs. How do you do that? You browse various … More How Travel Agencies can Build Complex Itineraries in minutes!
Introduction As a travel or hospitality business, you may have an online presence but now it is even more important to reinvent yourself and improve your customer’s experience through innovation and latest technologies. Understanding the latest digital dynamics and consumer behavior is the key to growth that can transform and scale your business dramatically. A lot … More How to use Videos to market your Travel Business
Word-of-mouth-marketing (WOMM) has been one of the oldest and most reliable forms of marketing. This technique of marketing was initially limited in its reach due to the physical point to point nature of its communication instead of broadcast. Nevertheless, it was and still is one of the most effective marketing techniques out there. In this digital … More Why Online Reviews matter in Travel & Hospitality
A very happy and a prosperous New Year from the entire TravelCarma team. We hope the past year was a successful one for you. We did a little reflection on how well we managed to share our industry knowledge and experience to make our readers aware of the recent trends and technologies in the travel industry. In … More Our 10 most popular blog posts in 2015