Why Online Reviews matter in Travel & Hospitality

Word-of-mouth-marketing (WOMM) has been one of the oldest and most reliable forms of marketing. This technique of marketing was initially limited in its reach due to the physical point to point nature of its communication instead of broadcast. Nevertheless, it was and still is one of the most effective marketing techniques out there. In this digital … More Why Online Reviews matter in Travel & Hospitality

8 trends that are likely to define the Travel Industry in 2016

Every year, the travel industry takes an evolutionary step forward, as companies offer innovative solutions to the inevitable problems we face in our everyday lives. But the changes ahead for the future are more than just improvements. 2016 will be a year of expanding horizons. People want to feel more and more at home in unknown … More 8 trends that are likely to define the Travel Industry in 2016